You've had the performance conversation twice. The issues aren't improving. You know you need to put them on a Performance Improvement Plan (PIP), but you're not sure how to structure it, what to include, or whether it's even worth doing.
Most founders think: "PIPs are just paperwork to cover yourself legally before you fire someone." What they don't realize: a well-designed PIP is a genuine opportunity to salvage a hire while protecting yourself legally. A poorly designed PIP is performative documentation that wastes everyone's time and creates resentment.
PIPs done wrong create three problems: (1) The employee feels set up to fail and becomes defensive, (2) You waste 30-60 days on a process that was never designed to succeed, and (3) You still face legal risk because your PIP was vague, unrealistic, or discriminatory. In California and New York, poorly documented PIPs can actually hurt your wrongful termination defense more than help it.
Here's how to create a PIP that gives someone a genuine chance to improve while protecting your company if they don't.
When to Use a PIP (And When Not To)
PIPs are appropriate when:
✓ Performance issues are fixable with clear expectations and support
Missed deadlines due to unclear priorities
Quality issues that can be improved with feedback/training
Skill gaps that training can address
Communication problems that coaching can solve
✓ You've already had at least two documented conversations about the issues
First conversation: identified the problem, set expectations
Second conversation: issue persisted, reinforced expectations with timeline
PIP is the formal third step
✓ You're genuinely willing to invest time and resources to help them succeed
Weekly check-ins scheduled
Training or mentorship available
You've cleared obstacles preventing their success
PIPs are NOT appropriate when:
✗ The issue is immediate cause for termination
Harassment, discrimination, theft, violence, gross insubordination
Breach of confidentiality or IP theft
Fraud or intentional misconduct
→ These require immediate termination, not a PIP.
✗ The issue is fundamental fit or capability
They lack aptitude for core job functions (engineer who can't code, salesperson who's terrified of talking to people)
Values misalignment (brilliant asshole who refuses to collaborate)
Role was mis-leveled (hired senior, performing junior)
→ These aren't improvable through a PIP. Either restructure the role or part ways.
✗ You've already decided to terminate and are just creating paperwork
If your intention is termination regardless of improvement, don't do a PIP
Insincere PIPs are transparent and demoralizing
→ Be honest. If you've lost confidence, have the termination conversation.
The gut check: Ask yourself: "If this person fully meets the PIP requirements, will I genuinely want them to stay?"
If the answer is no, skip the PIP. If the answer is yes, commit to making the PIP a real opportunity.
The PIP Structure: What to Include
A well-designed PIP has six essential components:
1. Specific Performance Issues
Bad PIP language:
"Improve communication skills"
"Be more of a team player"
"Increase productivity"
Why it's bad: Too vague. The employee doesn't know what to change, and you can't objectively measure improvement.
Good PIP language:
"Respond to all customer support tickets within 24 hours (currently averaging 48-72 hours)."
"Attend all required team meetings on time and contribute at least one substantive idea per meeting (currently missing 40% of meetings or attending late)."
"Complete assigned features within estimated timeline 80% of the time (currently completing 40% on time)."
The formula: [Current behavior/metric] → [Required behavior/metric] with specific numbers and observable actions.
2. Clear Success Metrics
For each performance issue, define:
What success looks like:
Quantitative metrics where possible (response time, completion rate, quality scores)
Observable behaviors where metrics don't apply (participates in discussions, asks clarifying questions before starting work)
Example - Software Engineer:
Issue: Code quality requires extensive rework, delaying team progress.
Success metric:
80% of pull requests approved with minor comments or no changes (currently 30%)
Zero critical bugs introduced to production (currently averaging 2 per month)
Code review turnaround under 24 hours (currently 3-5 days)
Example - Customer Success Manager:
Issue: Customer complaints escalating due to slow response times and incomplete resolutions.
Success metric:
95% of tickets resolved within SLA (currently 60%)
Customer satisfaction score of 4.0+ out of 5.0 (currently 2.8)
Zero repeat complaints about same issue (currently averaging 3 per week)
3. Timeline and Check-In Schedule
Standard PIP timeline: 30-60 days, depending on complexity of improvements needed.
30-day PIP: For issues that should improve quickly with focus (responsiveness, meeting deadlines, communication)
60-day PIP: For issues requiring skill development or behavior change (technical skills, management capabilities)
Check-in schedule:
Weekly 30-minute check-ins (minimum)
Bi-weekly progress documentation
Final evaluation at end of timeline
Document at each check-in:
Progress made
Areas still needing improvement
Support provided
Next week's focus
Why weekly check-ins matter: California and New York courts scrutinize whether you gave ongoing feedback and support during the PIP. Weekly check-ins demonstrate good faith effort to help the employee succeed.
4. Support and Resources
A PIP without support is a setup for failure. Specify what help you're providing:
Training resources:
"You'll attend [specific course/workshop] on [topic] by [date]"
"You'll receive 2 hours/week of mentorship from [senior team member]"
Tools/access:
"You'll receive access to [tool] to help with [specific task]"
"We're providing [resource] to address [gap]"
Manager support:
"We'll have weekly 1:1s to review progress and answer questions"
"I'll provide feedback on [specific deliverable] within 24 hours"
Adjusted workload (if relevant):
"Your project load will be reduced to [X] so you can focus on quality improvements"
"You'll be removed from [responsibility] temporarily to focus on PIP goals"
Example:
Issue: Marketing content quality is below standard.
Support provided:
Enrollment in "Writing for SaaS" course (company-paid)
Weekly review sessions with Content Director
Access to Grammarly Premium and Hemingway Editor
Reduction from 8 posts/week to 5 posts/week to focus on quality over volume
5. Consequences
Be explicit about what happens if improvement doesn't occur.
Standard language: "If you do not meet the performance expectations outlined in this plan by [end date], your employment with [Company] may be terminated."
Why "may be" not "will be": Gives you flexibility. If someone makes significant progress but doesn't fully meet every metric, you might extend the PIP rather than terminate.
State-specific considerations:
California/New York: PIPs are strongly recommended before termination for performance. Courts ask: "Did you give the employee a fair chance with clear expectations and support?"
Colorado: At-will state, but PIPs demonstrate good faith and help defend against unemployment claims.
Texas/Florida: More employer-friendly, but PIPs still reduce legal risk and demonstrate fairness.
6. Acknowledgment and Signatures
Both parties sign and date the PIP.
Include this language: "I acknowledge that I have received, read, and understand this Performance Improvement Plan. I understand the expectations outlined and the consequences if improvement is not achieved. I have had the opportunity to ask questions."
Employee signature: _____________________ Date: _______
Manager signature: _____________________ Date: _______
If employee refuses to sign: Note on the document: "Employee declined to sign. PIP was provided and explained on [date]." Have witness present and document the conversation.
Why signatures matter: Demonstrates the employee received clear notice of performance issues and expectations—critical for wrongful termination defense.
The PIP Template (Ready to Use)
PERFORMANCE IMPROVEMENT PLAN
Employee Name: _____________________
Position: _____________________
Manager: _____________________
PIP Start Date: _____________________
PIP End Date: _____________________ (30 or 60 days from start)
PERFORMANCE ISSUES:
Issue #1: [Specific current behavior/metric]
Required Improvement: [Specific expected behavior/metric]
Success Metric: [How success will be measured]
Issue #2: [Specific current behavior/metric]
Required Improvement: [Specific expected behavior/metric]
Success Metric: [How success will be measured]
Issue #3: [Specific current behavior/metric]
Required Improvement: [Specific expected behavior/metric]
Success Metric: [How success will be measured]
SUPPORT AND RESOURCES PROVIDED:
- [Training/course/workshop]
- [Mentorship/coaching]
- [Tools/access]
- [Adjusted workload/responsibilities]
- [Weekly check-in schedule]
CHECK-IN SCHEDULE:
- Weekly 30-minute meetings every [day] at [time]
- Progress documentation every [frequency]
- Final evaluation on [PIP end date]
CONSEQUENCES:
Failure to meet the performance expectations outlined in this plan by [end date] may result in further disciplinary action, up to and including termination of employment.
ACKNOWLEDGMENT:
I acknowledge that I have received, read, and understand this Performance Improvement Plan. I understand the expectations outlined and the consequences if improvement is not achieved. I have had the opportunity to ask questions.
Employee Signature: _____________________ Date: _______
Manager Signature: _____________________ Date: _______
The PIP Conversation: How to Deliver It
Timing: Schedule a meeting. Don't spring this on someone casually.
Setting: Private space, 30 minutes minimum
Who attends: You, the employee, and ideally a witness (HR, co-founder)
The script:
Opening (1 minute): "Thank you for meeting. As you know, we've discussed [performance issues] in our conversations on [dates]. Unfortunately, we haven't seen the improvement we need. Today I'm putting you on a formal Performance Improvement Plan."
Present the PIP (2-3 minutes): "This document outlines the specific areas where improvement is needed, what success looks like, the timeline, and the support we're providing. Let's review it together."
[Walk through each section. Read it aloud if needed.]
Clarify and answer questions (5-10 minutes): "Do you understand what's expected? Do you have questions about any of the metrics or support resources?"
Address emotions (2-3 minutes): If they're upset, defensive, or scared: "I know this is difficult. This PIP is a genuine opportunity to improve. I'm committing to weekly check-ins and providing [resources]. I want you to succeed."
Get commitment (1 minute): "Are you willing to commit to this plan?"
If yes: "Great. Let's sign it and schedule our weekly check-ins."
If no or uncertain: "I understand this is a lot to process. What concerns do you have?"
[Address concerns. If they're unwilling to commit, that's valuable information.]
Set next steps (1 minute): "Our first check-in is [day/time]. Between now and then, your focus is [specific first priority from PIP]. I'll send you the enrollment link for [training] today."
During the PIP: Your Responsibilities
Weekly check-ins are non-negotiable. Missing a check-in undermines the entire process.
At each check-in:
Review progress: "Let's look at [metric]. Last week you were at [X], this week you're at [Y]. That's [progress or gap]."
Provide specific feedback: Not "you're doing better." Instead: "Your response time improved from 48 hours to 24 hours. Keep that up. Your resolution quality still needs work. Here's an example from this week and what should have been different."
Ask what they need: "What obstacles are you facing? What support would help?"
Document everything: After each check-in, send email summary: "Per our conversation today, here's where we are: [progress], [areas needing work], [support provided], [next week's focus]."
Why documentation matters: California and New York scrutinize whether you provided ongoing support and feedback during the PIP. These emails are your evidence.
Common PIP Mistakes That Create Legal Risk
Mistake 1: Vague or Changing Goals
The problem: PIP says "improve communication" without specifics, or you add new requirements mid-PIP.
Why it's risky: Employee can claim they didn't know what was expected or that you moved the goalposts.
The fix: Be specific upfront. If new issues emerge during PIP, document them separately—don't add to existing PIP.
Mistake 2: No Documentation of Support
The problem: You provide training or help but don't document it.
Why it's risky: Employee claims you didn't support them during PIP.
The fix: Document every resource provided, every training completed, every check-in held.
Mistake 3: Unrealistic Timeline or Metrics
The problem: PIP requires improvement in 2 weeks on issues that took months to develop, or sets metrics that even high performers can't meet.
Why it's risky: Looks like you set them up to fail. Courts call this "pretextual termination."
The fix: Metrics should be challenging but achievable. If unsure, ask: "Could our top performer meet these requirements?"
Mistake 4: Inconsistent Application
The problem: You PIP one person for behavior you tolerate in others.
Why it's risky: Looks like discrimination if the PIP'd employee is in a protected class.
The fix: Apply performance standards consistently. If you wouldn't PIP someone from a different demographic for the same behavior, don't do it.
Mistake 5: Skipping Check-Ins
The problem: You schedule weekly check-ins but cancel them or do them sporadically.
Why it's risky: Undermines your claim that you gave the employee a fair chance and support.
The fix: Protect PIP check-ins like board meetings. Don't cancel unless absolutely necessary, and reschedule immediately if you do.
After the PIP: Three Possible Outcomes
Outcome 1: Success - They Meet Requirements
Celebrate it: "You met the PIP requirements. Here's what you improved: [specific metrics]. Well done."
Document it: "As of [end date], [Employee] successfully completed their Performance Improvement Plan. They achieved [specific improvements]. PIP is now closed."
Set expectations going forward: "Performance expectations remain at this level. If performance drops below standards again, we'll address it immediately."
Monitor closely: For the next 90 days, watch carefully. Some people improve during PIP then regress.
Outcome 2: Partial Improvement - Close But Not There
Assess honestly: Did they make significant progress but fall short on one metric? Or did they barely try?
Your options:
Option A - Extend PIP: "You've made progress on [X] and [Y], but [Z] still needs work. I'm extending your PIP by 30 days to focus specifically on [Z]."
Option B - Terminate: "While you made some progress, you didn't meet the requirements we outlined. As stated in the PIP, we're ending your employment effective [date]."
The decision: If they showed genuine effort and significant improvement, extension may be warranted. If minimal effort or no real progress, terminate.
Outcome 3: No Improvement - Termination
The conversation: "We've reached the end of your PIP period. Unfortunately, you haven't met the requirements we outlined. [Specific gaps]. As stated in the PIP, we're ending your employment with [Company] effective today."
Follow standard termination process:
Final paycheck per state requirements
COBRA notification
Return of property
Access revocation
Severance (if offering)
State-specific final paycheck deadlines:
Colorado: Immediate
California: Immediate
New York: Next regular payday
Texas: Within 6 days
Florida: Next regular payday or within 7 days
Legal protection: Your documented PIP is your defense against wrongful termination claims. You provided:
Clear expectations
Specific metrics
Support and resources
Regular feedback
Fair timeline
Written documentation
How PIPs Helps Startups
A PIP is a tool, not a formality. Use it when you genuinely want to salvage a hire and you're willing to invest the time to help them succeed.
Don't use a PIP when:
The issues aren't fixable
You've already decided to terminate
You're not willing to provide real support
A good PIP has:
Specific, measurable performance issues
Clear success metrics
Realistic timeline (30-60 days)
Documented support and resources
Weekly check-ins with documentation
Signed acknowledgment
Three actions before creating your next PIP:
Ask yourself: "If this person meets every requirement in the PIP, will I genuinely want them to stay?" If no, don't do the PIP.
Draft specific metrics: Write exactly what improvement looks like with numbers and observable behaviors.
Commit to weekly check-ins: Block time on your calendar for the entire PIP period before you deliver it.
PIPs work when you commit to making them work. They protect you legally while giving someone a genuine chance to improve.
Do it with integrity. Do it with specificity. Do it with real support.
This content is provided for informational purposes only and does not constitute legal advice; for guidance on your specific situation, please consult with an employment attorney licensed in your state.
